Obviously, this is not a very complex design at all. In fact, I believe I did this in about an hour fooling around in Photoshop one night.
This is also one of the few (if not only) times that I didn't use Color Scheme Designer 3 to come up with a color palette. Really, the earth tones come quite naturally when you're dealing with a green logo that's supposed to encourage customers. :-)
... and that's about it. It's a simple layout with no frills, and it gets the job done. It's possible that this approach may have influenced the simple layout that my own site currently has.
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