There are plenty of transitions possible using jQuery, and it's certain that any one of them will be adequate for achieving the goal of rotating content. When trying to craft the perfect web experience, though, "adequate" is just not enough. You have to pick the RIGHT transition for your animations, and you have to do so in a way that is visually pleasing to the user. In fact, most of your transitions should be so clean as to largely blend with the rest of the content on the page.